Embraer is a leading aerospace company, producing commercial, military, executive and agricultural aircraft. In the world of aviation, Embraer are constantly challenging themselves to create new and unique solutions. Their expertise helps airlines and leasing companies outperform and sustain profitability throughout challenging operating environments.
RTH had to build on the track record of success we have established with Embraer over several years at the Paris and Farnborough Air Shows. 2019 was a big year for them because they were celebrating their 50thanniversary. The theme for these celebrations was a “Journey of Wonder”.
We were tasked with creating a professional and comfortable chalet, a show stopping pavilion experience and the static area for displaying full-size aircraft. Weekly meetings ensured the planning of space and design encompassed Embraer’s brand guidelines and changing requirements. Our high-quality build standards and finishes meant that we delivered a professional and elegant environment for Embraer.
Embraer’s chalet provided them with a substantial space to host business meetings, facilitate press conferences, offer light catering and enjoy the aerial displays. Spread over two floors and spanning four bays, the chalet featured a dedicated media lounge and press office, eight meeting rooms including a board room and dedicated offices for the CEO and CFO, a terrace and first floor decking with fantastic views of the show.
Having worked with Embraer at such shows before, we already knew what worked well for them. So the chalet layout did not change significantly from previous shows. They like elegance and wanted their angular branding displayed prominently, creating connotations of forward, upward motion.
We used new lighting features in 2019 to freshen the look, including back-lit logos which worked very well. All aspects of our design are well considered. So Embraer had Perspex panels in the stairwells and rounded finishes on the carpentry work to enhance the sense of space. We even presented them with ten design options for the bathrooms, with a homely feel being chosen eventually to create a calm, relaxing space.
Embraer’s pavilion was something to behold: an immersive exhibition charting their 50 years of innovation. It was a challenging design brief but we worked tirelessly with their architects to make the vision a reality. A full-length LED wall was the centrepiece. It displayed a cloudscape and exhibition content.
This was enhanced with mirrored walls and ceilings which created an infinity effect transferring you far away from the outskirts of Paris. Suspended model aircraft hung from the ceiling appearing to fly amongst the clouds – reflections of the bespoke nebulous couches on the floor.
To deliver all of this we had to overcome numerous technical challenges. These included identifying materials that would work with the load tolerances of the structure, managing how the heat and humidity affected the exhibition and complying with health and safety law.
RTH supervised and managed all the catering, security, transportation and AV suppliers. This resulted in the most successful Embraer exhibition so far.
We work on all international shows that Embraer exhibit at, and therefore are a reliable and trusted supplier. As well as creating quality exhibition and hospitality spaces, we also deliver a wide range of services to Embraer. These have included:
“We have been working with RTH on a long-term basis and were very confident they would deliver our Paris 2019 projects to specification. This year, we celebrated our 50th anniversary and it was a huge challenge to design our pavilion to the quality standards we required and within budget. RTH’s participation was key to enable Embraer to display its history at the show with an elegant and unique presence. Working with RTH has been a pleasure, since day one. The agency has helped us to improve our participation at each trade show, we feel it is a real partnership. If you are looking for quality and delivery on time, hire RTH and you will not have to worry. They are a very competent and committed team.” Luciana Garzon - Embraer, Head of Corporate Events
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